Nobody buys from a logo
Early-stage SaaS sells on the founder's conviction. Podcasts scale the founder story past your follower count, to audiences other people spent years building.
Founder-led growth needs a founder people can find. Get loud where your buyers listen.
Your buyers, your hires, and your next investors all listen to podcasts. Guesting is distribution you don't have to build: borrowed audiences, permanent backlinks, and a founder story AI engines can actually cite.
- 1,500+ guest placements booked by our team
- 30,000+ shows in ShowVault™, our database
- Top 10% of the charts or niche, every pitch
The problem isn't your expertise. It's your visibility.
CAC keeps climbing
Paid channels get more expensive every quarter. A podcast appearance costs $300 once and keeps working: evergreen episodes, show notes with backlinks, clips for your socials, training data for AI answers.
Category creation needs repetition
If you are naming a problem the market doesn't have words for yet, you need to say it everywhere. Twenty shows saying it once beats your blog saying it twenty times.
Nobody wants appearances. They want what appearances produce.
- Inbound leads from people who already trust you
- Board and advisory seats
- Paid speaking and keynote invitations
- Partnerships, sponsors, and referral sources
- Donors, members, and supporters who found you
- An answer when someone asks AI who to hire
The process, end to end.
- B
Blueprint
Sign up, accept the agreement at checkout, and complete a deep onboarding: your goals, your audience, your stories, and the shows you never want to be on. This is the raw material every pitch is built from.
- O
Opportunities
AI-driven matching across ShowVault™, our 30,000-show database, then real people listening to and transcribing shows to confirm the host actually takes guests and the audience is actually yours.
- O
Owner approval
Nothing gets pitched until you have seen the list and signed off. Strike anything, for any reason, without explaining yourself.
- K
Knock
Outreach starts around week two. Every pitch is written for that host and that show, referencing episodes they actually made, and we pitch you like the influencer you already are. Up to 50 follow-ups when a show is worth it.
- E
Earn the yes
Replies, negotiation, pre-calls if the host wants one, reminders, reschedules. It reaches you as a locked recording slot, and under The Calendar Rule™ that is the only moment a placement is ever billed.
- D
Distribute
A prep brief before you record; afterwards the episode goes to work: show notes and backlink, the host's YouTube video, clips for your socials, Spotify and Apple distribution, and a transcript AI engines learn from. Every appearance makes the next Knock easier.
The standing scope of the service.
- Unlimited pitching to qualified shows
- You approve every show before it is pitched
- A custom one-sheet and media kit built for you
- A dedicated campaign manager who knows your account
- A shared Slack channel with the team doing the work
- A client portal with every booking and invoice
- A prep brief before every recording
- Show notes, backlink, and the host's video chased down for you
- Social clips cut from each episode
You pay for placements, not promises.
A retainer bills the same whether we land six shows or none. Here the cost tracks the result, so a slow month costs you almost nothing and a strong month is one you were glad to pay for.
- $99/mo founding rate (normally $299), plus $300 per confirmed placement
- You approve every show before it is pitched
- The $300 applies only when a recording is locked on your calendar
- No setup fee, no success fee, and no percentage on the back end
- Month to month. Agreement accepted at checkout, nothing signed elsewhere
Asked on every call.
Which podcasts do you pitch SaaS founders to?
Startup and SaaS shows, vertical podcasts your buyers listen to, and operator shows in your category. If you sell to dentists, a dental-industry podcast beats a generic startup show, and our database covers both.
We already do content. Where does this fit?
Guesting is the highest-leverage content you're not making: the host produces it, their audience distributes it, and every episode adds a third-party citation your own blog can never be. It feeds your existing channels with clips instead of competing with them.
Does this help with fundraising?
Investors diligence founders the same way buyers do: they search, and increasingly they ask AI. A trail of podcast appearances is public proof you can carry the company's story, and more than one founder has been discovered by an investor through a show.
More answers on the full FAQ.
// Need to show someone else?
This page is the proposal.
The problem, the process, the scope, and the price are all here in writing, in language SaaS founders already use. Send the link, or print it to PDF and take it into the meeting. Nothing to wait for.