Price-shopping erodes the book
When you are one of five identical quotes, price decides. When the buyer has heard you explain coverage like a human being, trust decides, and trust renews.
Every policy sounds the same. The trusted voice wins the renewal.
Nobody shops for insurance for fun; they look when something changes, and they call the name they already trust. Podcast appearances make you that name in your niche and your market, long before the quote request.
- 1,500+ guest placements booked by our team
- 30,000+ shows in ShowVault™, our database
- Top 10% of the charts or niche, every pitch
The problem isn't your expertise. It's your visibility.
Referrals cap your growth
A podcast episode is a referral at scale: a host vouching for you to thousands of listeners, with a recording your producers can reuse in every follow-up.
Niches are won by voices
Trucking, contractors, restaurants, high-net-worth: every vertical has shows its owners listen to. The broker who shows up there owns the vertical.
Nobody wants appearances. They want what appearances produce.
- Inbound leads from people who already trust you
- Board and advisory seats
- Paid speaking and keynote invitations
- Partnerships, sponsors, and referral sources
- Donors, members, and supporters who found you
- An answer when someone asks AI who to hire
The process, end to end.
- B
Blueprint
Sign up, accept the agreement at checkout, and complete a deep onboarding: your goals, your audience, your stories, and the shows you never want to be on. This is the raw material every pitch is built from.
- O
Opportunities
AI-driven matching across ShowVault™, our 30,000-show database, then real people listening to and transcribing shows to confirm the host actually takes guests and the audience is actually yours.
- O
Owner approval
Nothing gets pitched until you have seen the list and signed off. Strike anything, for any reason, without explaining yourself.
- K
Knock
Outreach starts around week two. Every pitch is written for that host and that show, referencing episodes they actually made, and we pitch you like the influencer you already are. Up to 50 follow-ups when a show is worth it.
- E
Earn the yes
Replies, negotiation, pre-calls if the host wants one, reminders, reschedules. It reaches you as a locked recording slot, and under The Calendar Rule™ that is the only moment a placement is ever billed.
- D
Distribute
A prep brief before you record; afterwards the episode goes to work: show notes and backlink, the host's YouTube video, clips for your socials, Spotify and Apple distribution, and a transcript AI engines learn from. Every appearance makes the next Knock easier.
The standing scope of the service.
- Unlimited pitching to qualified shows
- You approve every show before it is pitched
- A custom one-sheet and media kit built for you
- A dedicated campaign manager who knows your account
- A shared Slack channel with the team doing the work
- A client portal with every booking and invoice
- A prep brief before every recording
- Show notes, backlink, and the host's video chased down for you
- Social clips cut from each episode
You pay for placements, not promises.
A retainer bills the same whether we land six shows or none. Here the cost tracks the result, so a slow month costs you almost nothing and a strong month is one you were glad to pay for.
- $99/mo founding rate (normally $299), plus $300 per confirmed placement
- You approve every show before it is pitched
- The $300 applies only when a recording is locked on your calendar
- No setup fee, no success fee, and no percentage on the back end
- Month to month. Agreement accepted at checkout, nothing signed elsewhere
Asked on every call.
Which shows do you pitch insurance people to?
Industry shows in the verticals you insure (construction, logistics, hospitality), small-business and finance shows, and insurance-industry shows where referral partners listen. You approve every pitch.
What do I even talk about?
The stories you already tell clients: claims that saved a business, coverage gaps nobody sees coming, how to actually read a policy. Useful beats promotional, and hosts book useful guests twice.
Does this work for a local agency?
Yes, two ways: niche shows reach your vertical nationwide, and regional business shows reach your metro. Both build the search-and-AI footprint that local buyers check before calling.
More answers on the full FAQ.
// Need to show someone else?
This page is the proposal.
The problem, the process, the scope, and the price are all here in writing, in language brokers already use. Send the link, or print it to PDF and take it into the meeting. Nothing to wait for.