Commodity pricing pressure
When every firm looks the same, buyers compare on price. When the owner has heard you break down entity structure on their favorite show, price stops being the conversation.
Stop competing on tax-season pricing. Become the firm people ask for by name.
Advisory work goes to the accountant the owner already trusts. Podcasts put your voice in front of business owners all year, so you stop being a commodity line item and start being the name they bring up in January.
- 1,500+ guest placements booked by our team
- 30,000+ shows in ShowVault™, our database
- Top 10% of the charts or niche, every pitch
The problem isn't your expertise. It's your visibility.
Advisory is the growth, trust is the gate
CAS and advisory carry the margin, but owners only buy advice from someone they believe. A podcast is an hour of you giving real advice in public. It is the trial run for the engagement.
No time for content marketing
You are not going to blog during busy season. Thirty minutes on a show produces the notes, the video, the clips, and the backlink, and the host's team does the production.
Nobody wants appearances. They want what appearances produce.
- Inbound leads from people who already trust you
- Board and advisory seats
- Paid speaking and keynote invitations
- Partnerships, sponsors, and referral sources
- Donors, members, and supporters who found you
- An answer when someone asks AI who to hire
The process, end to end.
- B
Blueprint
Sign up, accept the agreement at checkout, and complete a deep onboarding: your goals, your audience, your stories, and the shows you never want to be on. This is the raw material every pitch is built from.
- O
Opportunities
AI-driven matching across ShowVault™, our 30,000-show database, then real people listening to and transcribing shows to confirm the host actually takes guests and the audience is actually yours.
- O
Owner approval
Nothing gets pitched until you have seen the list and signed off. Strike anything, for any reason, without explaining yourself.
- K
Knock
Outreach starts around week two. Every pitch is written for that host and that show, referencing episodes they actually made, and we pitch you like the influencer you already are. Up to 50 follow-ups when a show is worth it.
- E
Earn the yes
Replies, negotiation, pre-calls if the host wants one, reminders, reschedules. It reaches you as a locked recording slot, and under The Calendar Rule™ that is the only moment a placement is ever billed.
- D
Distribute
A prep brief before you record; afterwards the episode goes to work: show notes and backlink, the host's YouTube video, clips for your socials, Spotify and Apple distribution, and a transcript AI engines learn from. Every appearance makes the next Knock easier.
The standing scope of the service.
- Unlimited pitching to qualified shows
- You approve every show before it is pitched
- A custom one-sheet and media kit built for you
- A dedicated campaign manager who knows your account
- A shared Slack channel with the team doing the work
- A client portal with every booking and invoice
- A prep brief before every recording
- Show notes, backlink, and the host's video chased down for you
- Social clips cut from each episode
You pay for placements, not promises.
A retainer bills the same whether we land six shows or none. Here the cost tracks the result, so a slow month costs you almost nothing and a strong month is one you were glad to pay for.
- $99/mo founding rate (normally $299), plus $300 per confirmed placement
- You approve every show before it is pitched
- The $300 applies only when a recording is locked on your calendar
- No setup fee, no success fee, and no percentage on the back end
- Month to month. Agreement accepted at checkout, nothing signed elsewhere
Asked on every call.
Which podcasts do you pitch CPAs to?
Business-owner shows in the industries you serve, entrepreneurship and small-business podcasts, exit and M&A shows, and finance shows where tax strategy is the draw. Industry-niche shows (construction, dental, e-commerce) are often the best fit because the audience maps to your ideal client.
When should a CPA do this, given busy season?
Now. Bookings often schedule weeks or months out, so appearances land through the year, and the ask stays 30 minutes per show regardless of what month it is.
What does a podcast appearance do that ads don't?
Ads interrupt; a podcast appearance is invited. You get the host's endorsement, an audience that chose to listen, a permanent transcript that AI engines cite, and content you reuse everywhere. None of that expires when the budget stops.
More answers on the full FAQ.
// Need to show someone else?
This page is the proposal.
The problem, the process, the scope, and the price are all here in writing, in language CPAs already use. Send the link, or print it to PDF and take it into the meeting. Nothing to wait for.