Advice needs a stage
You can tell a client to build authority; now you can hand them the system that does it. Every placement makes your coaching visibly work in public.
Your clients need visibility. Hand them the machine that builds it.
Whether you coach founders, run a mastermind, or lead a community, podcast placement is the visibility engine you can plug in for every member: their story on real shows, their name in AI answers, and none of the outreach on their plate or yours.
- 1,500+ guest placements booked by our team
- 30,000+ shows in ShowVault™, our database
- Top 10% of the charts or niche, every pitch
The problem isn't your expertise. It's your visibility.
A benefit your program can include
Add placements as a perk or upsell inside your program. Your members get booked; your program gets the credit and the retention.
Referrals that pay you back
Send members through the referral program and placements come back to you as credits, or structure a partner rate for your whole community.
Nobody wants appearances. They want what appearances produce.
- Inbound leads from people who already trust you
- Board and advisory seats
- Paid speaking and keynote invitations
- Partnerships, sponsors, and referral sources
- Donors, members, and supporters who found you
- An answer when someone asks AI who to hire
The process, end to end.
- B
Blueprint
Sign up, accept the agreement at checkout, and complete a deep onboarding: your goals, your audience, your stories, and the shows you never want to be on. This is the raw material every pitch is built from.
- O
Opportunities
AI-driven matching across ShowVault™, our 30,000-show database, then real people listening to and transcribing shows to confirm the host actually takes guests and the audience is actually yours.
- O
Owner approval
Nothing gets pitched until you have seen the list and signed off. Strike anything, for any reason, without explaining yourself.
- K
Knock
Outreach starts around week two. Every pitch is written for that host and that show, referencing episodes they actually made, and we pitch you like the influencer you already are. Up to 50 follow-ups when a show is worth it.
- E
Earn the yes
Replies, negotiation, pre-calls if the host wants one, reminders, reschedules. It reaches you as a locked recording slot, and under The Calendar Rule™ that is the only moment a placement is ever billed.
- D
Distribute
A prep brief before you record; afterwards the episode goes to work: show notes and backlink, the host's YouTube video, clips for your socials, Spotify and Apple distribution, and a transcript AI engines learn from. Every appearance makes the next Knock easier.
The standing scope of the service.
- Unlimited pitching to qualified shows
- You approve every show before it is pitched
- A custom one-sheet and media kit built for you
- A dedicated campaign manager who knows your account
- A shared Slack channel with the team doing the work
- A client portal with every booking and invoice
- A prep brief before every recording
- Show notes, backlink, and the host's video chased down for you
- Social clips cut from each episode
You pay for placements, not promises.
A retainer bills the same whether we land six shows or none. Here the cost tracks the result, so a slow month costs you almost nothing and a strong month is one you were glad to pay for.
- $99/mo founding rate (normally $299), plus $300 per confirmed placement
- You approve every show before it is pitched
- The $300 applies only when a recording is locked on your calendar
- No setup fee, no success fee, and no percentage on the back end
- Month to month. Agreement accepted at checkout, nothing signed elsewhere
Asked on every call.
How do coaches usually structure this?
Three ways: refer members directly (and collect referral credits), bundle a subscription into your program at a partner arrangement, or white-label the whole engine as your own visibility deliverable. We fit whichever your program needs.
Do my clients deal with you or with me?
Your call. Direct is simplest: each member signs up and approves their own shows. If you prefer to stay in the middle, approvals and updates can route through you.
What does a member actually get?
The full system: a curated show list they approve, personalized outreach, bookings locked on their calendar, a prep brief before each recording, and clips plus show notes with backlinks after every episode.
More answers on the full FAQ.
// Need to show someone else?
This page is the proposal.
The problem, the process, the scope, and the price are all here in writing, in language coaches already use. Send the link, or print it to PDF and take it into the meeting. Nothing to wait for.