Podcast appearances are what AI models read, cite, and repeat, and what buyers trust when they are deciding between you and four firms that look identical on paper. BookedPod puts you on the shows your buyers already listen to. You talk for 30 minutes. We do everything else.
![Being [at Work] cover art](/assets/media/podcasts/being-at-work.webp)
Podcast guest placement is a done-for-you service that books you as a guest on other people's shows, so you build authority, earn links, generate leads, and get found by search and AI engines without ever hosting a show of your own.
You already have the expertise. We pitch you like the influencer you already are, and it compounds: every show makes the next one bigger, and every episode keeps selling you while you sleep.
It believes what it heard on a podcast. ChatGPT, Perplexity, Claude, and Grok are trained on show transcripts and cite them when a buyer asks who to hire. Every appearance is training data for the answer engines your next client is already using. Ask an AI about our founder: everything it says traces back to a podcast.
You talk for half an hour. The host's team writes the show notes, builds the backlink, cuts the YouTube video, makes the thumbnails, clips it for social, and pushes it to Spotify and Apple. That is $2,000 to $4,000 of production and distribution per appearance, and it costs you nothing but the time.
Buyers are skeptical, and unless they went to high school with you, they do not know who you are. Third-party citation is what converts a stranger into a believer. Nobody is persuaded by you saying you are the expert. They are persuaded by someone else's audience treating you like one.
The host publishes show notes on their site, writes up the episode, and links back to you. That is a keyword-rich backlink from an established domain, the kind of off-site signal that is expensive to buy and impossible to fake. Do it a dozen times and your search footprint stops looking like a small firm's.
Board seats, advisory roles, paid speaking, partnerships, and press go to the people who are visibly in the conversation. Nobody invites the best-kept secret. Every episode is a public audition in front of an audience that someone else spent years building.
Hosts check whether you have done this before. A trail of good episodes turns the next pitch into an easy yes, which means better shows, larger audiences, and more referrals from hosts who liked having you on. The first few placements are the hardest ones you will ever need.
Your voice deserves a wider audience. This is the path to becoming the most in-demand voice in your industry: the B.O.O.K.E.D. System™ runs your campaign, and V.O.I.C.E. makes every appearance land.
We extract your goals, insights, and expert angle to position you as a must-hear guest.
We select shows that match your target audience, topic focus, and credibility tier.
Personalized outreach using AI and human editing to land you interviews.
We handle follow-ups, confirmations, reminders, and reschedules. You just show up.
We turn interviews into follow-ups, content, and lead-generation tools that create action.
Nobody wants podcast appearances. They want what appearances produce, and the list is longer than most people expect before they start.
The invitations are the part people underestimate. Boards, conference organisers, and partners recruit from the pool of people they can already hear talking about the work. You cannot be shortlisted from a conversation you were never in.
A placement is not one appearance. It is a bundle of assets, and every one of them keeps working after the episode airs.
You accept the agreement at checkout, fill out the Blueprint, we open a shared Slack channel, and from there your entire job is saying yes or no. Six stages, and the last one feeds the first.
Sign up, accept the agreement at checkout, and complete a deep onboarding: your goals, your audience, your stories, and the shows you never want to be on. This is the raw material every pitch is built from.
AI-driven matching across ShowVault™, our 30,000-show database, then real people listening to and transcribing shows to confirm the host actually takes guests and the audience is actually yours.
Nothing gets pitched until you have seen the list and signed off. Strike anything, for any reason, without explaining yourself.
Outreach starts around week two. Every pitch is written for that host and that show, referencing episodes they actually made, and we pitch you like the influencer you already are. Up to 50 follow-ups when a show is worth it.
Replies, negotiation, pre-calls if the host wants one, reminders, reschedules. It reaches you as a locked recording slot, and under The Calendar Rule™ that is the only moment a placement is ever billed.
A prep brief before you record; afterwards the episode goes to work: show notes and backlink, the host's YouTube video, clips for your socials, Spotify and Apple distribution, your media page, and a transcript AI engines learn from. Every appearance makes the next Knock easier.
Before a show ever reaches your list we check whether it is still active, whether it takes guests, what kind of guests it takes, and what the host actually talks about. Every show we pitch has a real website, a show notes section, and hundreds of episodes behind it. The only time we pitch a smaller show is when it is unusually relevant to the exact people you are trying to reach.
Not a list of intentions. This is the standing scope of the service, and it is the same whether you book one show this month or six.
Built from what actually works across hundreds of placements, so you are not inventing your own process for the parts that happen after the recording stops.
The host, the audience, and your talking points, before every recording.
$399 standaloneA schedule for turning one episode into a month of posts.
$299 standaloneWhat to send the host, the guests they mention, and the listeners who reach out.
$349 standaloneAnnouncement, clip, and follow-up copy written to be edited, not pasted.
$449 standaloneAround $1,500 of material, included. Nothing here is an upsell and none of it is billed separately.
We would rather you read the right-hand column and walk away than sign up expecting something this does not do.
"Connie Twomey got booked on multiple podcasts without doing any outreach. The process was seamless, and the results were exactly what she needed."
Booked on four shows in ten days and already getting warm leads.
This is the only PR investment that ever turned into pipeline.
I send episodes to investors and they book calls without hesitation.
My first appearance led to a speaking invite and two consulting leads.
BookedPod is not a bot blasting hosts. Every list, pitch, follow-up, and booking has one of these people behind it, the same team that has run client work at IMS for two decades.
If your prospect cannot tell you apart from the other four firms they are considering, the differentiator has to be trust. That is what this buys.
// Now the part everyone skips to So what does it cost?
PR firms bill for activity. We think you should pay for placements. Here is the same work, priced two ways.
Often two shows. No guarantee you get booked at all. You pay the same either way.
The same work, unbundled. You cover the infrastructure, then pay only for placements that actually happen.
A retainer bills you the same whether we land six shows or none. Here the cost tracks the result, so a slow month costs you almost nothing and a great month is one you were happy to pay for.
This is infrastructure, not margin. It is what it costs us to keep your search running.
Think of it as a full-time employee working your outreach in the background, for less than most software subscriptions.
Getting a host to say yes and then actually put it on a calendar is the hard part. That is what this covers.
You are buying a booking, not an attempt. If it never gets on the calendar, you never pay for it.
This is the question every person asks on a call, so here is the answer in full, with no interpretation required.
If a host wants a pre-call and then decides you are not the right guest, that placement gets replaced with another show at no extra charge. We are not here to charge you and then not give you a show.
If a show is asking a good guest for money, that is usually a show with no audience. The overwhelming majority of what we pitch charges nothing, because you are the value. A minority of legitimate shows do charge a production fee, usually $100 to $200, and we disclose it before you commit so you can say no. It is never added to your bill without your approval.
For any reason, including free ones, including ones we thought were perfect. Approving the list is your call and you never have to justify a no.
No minimum term. Cancel whenever. The honest version is that the first month may produce nothing while pitches are still landing, so give it a quarter before you judge it.
There is no setup fee, no onboarding fee, no success fee, and no percentage on the back end. Nothing gets stacked on after a booking.
Your card is stored securely with Stripe. The $300 runs automatically when a placement is confirmed on your calendar, with an itemized invoice for each one in your client portal. Nothing runs before a booking exists.
Month to month. Cancel any time from your client portal. No setup fee, no minimum term.
No. The charge only runs on a confirmed calendar booking. If a host requires a pre-call and then decides not to move forward, that placement is replaced with another show at no extra charge. We are not here to charge you and then not give you a show.
No. It is the $99 per month and the $300 per confirmed placement. There is no setup fee, no success fee, and no percentage on the back end. The only other cost that can ever appear is a host's own appearance fee, which is disclosed to you before you commit to that show.
No. Any show that charges an appearance fee is flagged to you before we commit to anything, and you decide whether it is worth it. Most shows we pitch charge nothing.
No. The full service agreement lives on this site and you accept it as part of checkout. There is no separate document to e-sign, nothing arrives by DocuSign, and your acceptance is recorded with your signup. It is month to month and you can cancel at any time.
No. It is month to month and you can cancel at any time. That said, plan on about 90 days. The first month is largely pitching and the results compound after that.
You can, and some people do it well. What you would be rebuilding is a 30,000-show database, verified sending infrastructure, existing relationships with hosts, AI matching against your audience, and the willingness to send 50 follow-ups to one host. The pitch is the easy part. The follow-up grind is the job.
Show notes with a backlink to your site, a YouTube video, social clips, and distribution to that host's audience on Spotify and Apple. We request these from hosts upfront where possible, and we repurpose each episode into short-form content for you afterward.
Outreach starts around week two, within about a week of you finishing onboarding. Booking timelines vary by show, since larger podcasts often schedule recordings weeks or months out. Booked and recorded are two different dates and we keep both visible to you.
Shows in the top 10% of their charts or niche: hosts with hundreds of episodes, real websites, show notes, and genuine audio and video production. We do not pitch two-episode shows. The one exception is a small show that is unusually relevant to your exact buyer, and even then you approve it first.
You give us a card at signup for the $99 subscription and it stays securely on file with Stripe. The $300 runs automatically when a placement is confirmed on your calendar, and every placement is billed as its own itemized invoice naming the show and the booking date. You can log into your client portal any time to see every invoice, every receipt, and your subscription.
No. This is about being a guest on other people's shows, not hosting your own. You do not need followers. You need a point of view and 30 minutes per appearance.
That describes most people when they start. You get a prep brief for every recording covering the host, the audience, and your talking points, and hosts are good at their job: their entire skill is making a guest sound great. The first one is the only nervous one.
Hosts are not looking for famous. They are looking for someone who will be interesting for 30 minutes and turn up on time. Expertise and a real point of view are the qualification, and we have booked plenty of guests with no following at all.
Yes, as a side effect rather than the goal. Each episode produces show notes on the host's site with a link back to yours, which is an off-site authority signal from an established domain. It is not a substitute for SEO work, but it is the part of SEO that is hardest to buy.
This is the strongest reason to do it right now. Transcripts are exactly the kind of source that ChatGPT, Perplexity, Claude, and Google's AI answers are trained on and cite. When your name is attached to the same expertise across a dozen shows, the models learn the association. When it appears nowhere, they have nothing to repeat.
Both, and the lead part is trackable if you set it up properly. We coach you to close each episode with an offer built for that specific audience rather than a generic link to your homepage, so inbound traffic traces back to the show that sent it. Episodes also work as warm content: sending a prospect an interview converts far better than sending them a brochure.
Some of them directly, since we target shows your buyers already follow. But the bigger effect is indirect: the episode keeps working as search authority, AI training data, and a credibility asset you can send to anyone, for years after it airs.
About 30 minutes per interview plus a few minutes to approve the show list. That is the entire ask. Everything upstream and downstream of the recording is handled for you.
We lock in your signature topics during onboarding and send a prep brief before every show. Many hosts share their questions in advance, and where they do not, the brief covers the format and the kinds of questions that host actually asks.
A PR retainer bills you for activity whether or not anything gets booked, and the pitches are usually generic. Here the research and personalization are per-show, you approve everything before it goes out, and the placement fee only exists once a recording is on your calendar. You are buying bookings, not effort.
No, we build it. A custom one-sheet, bio, and media kit are part of the service, and as bookings accumulate they become a media page that makes each subsequent pitch easier to land.
Yes, and that is what this page is for. Send them the link, or use your browser's print or save-as-PDF to hand over a clean copy. There is a version written for your industry at the bottom of the page if that is a more useful thing to forward.
Every week you wait, someone else records the episode your client will hear. Your machine can be running by next week, and your first show soon after.
I'm ready. Get me booked