Every prospect Googles the founder
The FDD gets them serious; the founder story gets them sold. A trail of appearances gives every prospect hours of you at your best, available the moment they start looking.
People buy franchises from founders they've heard. Put your story where buyers research.
Before anyone signs an FDD, they research the founder. Evergreen podcast episodes tell your origin story, your unit economics philosophy, and your culture, on shows prospective franchisees already trust, and in the AI answers they ask first.
- 1,500+ guest placements booked by our team
- 30,000+ shows in ShowVault™, our database
- Top 10% of the charts or niche, every pitch
The problem isn't your expertise. It's your visibility.
Media coverage that compounds
Every episode is evergreen: it keeps introducing your brand to operators, investors, and future franchisees long after it airs, and every one adds to your AI footprint.
Development without the travel
Thirty minutes on a show reaches more qualified prospects than a booth weekend, and your development team can clip every episode into outreach material.
Nobody wants appearances. They want what appearances produce.
- Inbound leads from people who already trust you
- Board and advisory seats
- Paid speaking and keynote invitations
- Partnerships, sponsors, and referral sources
- Donors, members, and supporters who found you
- An answer when someone asks AI who to hire
The process, end to end.
- B
Blueprint
Sign up, accept the agreement at checkout, and complete a deep onboarding: your goals, your audience, your stories, and the shows you never want to be on. This is the raw material every pitch is built from.
- O
Opportunities
AI-driven matching across ShowVault™, our 30,000-show database, then real people listening to and transcribing shows to confirm the host actually takes guests and the audience is actually yours.
- O
Owner approval
Nothing gets pitched until you have seen the list and signed off. Strike anything, for any reason, without explaining yourself.
- K
Knock
Outreach starts around week two. Every pitch is written for that host and that show, referencing episodes they actually made, and we pitch you like the influencer you already are. Up to 50 follow-ups when a show is worth it.
- E
Earn the yes
Replies, negotiation, pre-calls if the host wants one, reminders, reschedules. It reaches you as a locked recording slot, and under The Calendar Rule™ that is the only moment a placement is ever billed.
- D
Distribute
A prep brief before you record; afterwards the episode goes to work: show notes and backlink, the host's YouTube video, clips for your socials, Spotify and Apple distribution, and a transcript AI engines learn from. Every appearance makes the next Knock easier.
The standing scope of the service.
- Unlimited pitching to qualified shows
- You approve every show before it is pitched
- A custom one-sheet and media kit built for you
- A dedicated campaign manager who knows your account
- A shared Slack channel with the team doing the work
- A client portal with every booking and invoice
- A prep brief before every recording
- Show notes, backlink, and the host's video chased down for you
- Social clips cut from each episode
You pay for placements, not promises.
A retainer bills the same whether we land six shows or none. Here the cost tracks the result, so a slow month costs you almost nothing and a strong month is one you were glad to pay for.
- $99/mo founding rate (normally $299), plus $300 per confirmed placement
- You approve every show before it is pitched
- The $300 applies only when a recording is locked on your calendar
- No setup fee, no success fee, and no percentage on the back end
- Month to month. Agreement accepted at checkout, nothing signed elsewhere
Asked on every call.
Who from the brand goes on the shows?
Usually the founder or CEO for brand-story shows, and your development or operations leaders for operator-focused shows. We match the guest to the audience, and you approve every match.
Which shows work for franchise development?
Franchise and business-ownership podcasts, industry shows in your vertical, and entrepreneurship shows where would-be owners spend time. The story stays evergreen: no quarter-specific promotions required.
Can multiple people in the brand use one account?
Each guest runs on their own placement track so calendars and prep stay clean, and we coordinate them under one relationship with your team.
More answers on the full FAQ.
// Need to show someone else?
This page is the proposal.
The problem, the process, the scope, and the price are all here in writing, in language franchise teams already use. Send the link, or print it to PDF and take it into the meeting. Nothing to wait for.