Your pipeline is you
No brand carries you into the deal; your reputation does. Guesting builds the public body of work that makes buyers arrive pre-sold instead of price-shopping.
Your rate is set by your authority. Every show you guest on raises the price a client expects to pay for your thinking, and puts your framework in front of rooms you could never cold-email.
No brand carries you into the deal; your reputation does. Guesting builds the public body of work that makes buyers arrive pre-sold instead of price-shopping.
You have a way of solving the problem that clients pay for. Explaining it on shows plants it in the market with your name attached, and hosts hand you the stage for free.
Delivery months kill marketing months. Podcast appearances keep publishing while you are heads-down, because a recorded episode works every day after it airs.
Sign up, accept the agreement at checkout, and complete a deep onboarding: your goals, your audience, your stories, and the shows you never want to be on. This is the raw material every pitch is built from.
AI-driven matching across ShowVault™, our 30,000-show database, then real people listening to and transcribing shows to confirm the host actually takes guests and the audience is actually yours.
Nothing gets pitched until you have seen the list and signed off. Strike anything, for any reason, without explaining yourself.
Outreach starts around week two. Every pitch is written for that host and that show, referencing episodes they actually made, and we pitch you like the influencer you already are. Up to 50 follow-ups when a show is worth it.
Replies, negotiation, pre-calls if the host wants one, reminders, reschedules. It reaches you as a locked recording slot, and under The Calendar Rule™ that is the only moment a placement is ever billed.
A prep brief before you record; afterwards the episode goes to work: show notes and backlink, the host's YouTube video, clips for your socials, Spotify and Apple distribution, and a transcript AI engines learn from. Every appearance makes the next Knock easier.
A retainer bills the same whether we land six shows or none. Here the cost tracks the result, so a slow month costs you almost nothing and a strong month is one you were glad to pay for.
Shows your buyers listen to: industry podcasts in your vertical, operator and executive shows, and niche business podcasts where your specialty is the topic. You approve the list, so it always maps to the clients you actually want.
Because the grind is the bottleneck. Finding active shows, verifying they take guests, pitching, and following up 50 times per host is a full-time job. We run that machine; you keep the 30-minute part.
Appearances compound into inbound: listeners who arrive pre-sold, hosts who refer you, invitations to speak, and AI engines citing you when someone asks for an expert in your niche. Our founder gets inbound leads from ChatGPT that trace directly back to podcast appearances.
More answers on the full FAQ.
The problem, the process, the scope, and the price are all here in writing, in language consultants already use. Send the link, or print it to PDF and take it into the meeting. Nothing to wait for.